Creating Impactful Visuals for Pine Brewing Company
Together with Hayward Market & Design, I helped Pine Brewing Company launch their new beer labels. Hayward handled the label artwork and I produced the 3D can renders and other visuals for marketing. The goal was to make the cans look as real and appealing as possible, while still staying within strict alcohol advertising rules. So the renders had to feel neutral in tone, but still give the new designs a clear and strong presence. These images were later used on Pine Brewing Company’s website and in release material.
A smooth launch and templates for future releases
The launch went really well and both Pine Brewing Company and Hayward were happy with the result. On top of the final renders, I also built Photoshop files that are easy to edit, so Hayward can quickly create new, life like product images for future releases. That way the project didn’t just solve one launch, it also made their next ones faster and easier, while keeping the visuals consistent and high quality.
