A modern logo with a handmade feel
Ludz is a small local company that makes chair pads from 100% Swedish wool to protect floors. They needed a logo, and I took that on. We tried a bunch of versions together and slowly got closer to what felt right. In the end we landed on a modern, slightly playful logo. I also kept a few small, intentional “uneven” details in the shape, because we wanted it to feel a bit hand made and not too perfect.
Packaging that shows the product and stands out
After the logo I designed the packaging. We wanted something nice looking and unique on the shelf, but still clear and simple. The product needed to be visible, and it had to be obvious what’s inside. I also made a tag that comes with it, where you can read about where the wool comes from and other details. This part took a lot of back and forth with the client and the printer, but we worked through many iterations and got to a packaging we were really happy with.
